Packaging Design (Milan)

The packaging of goods can be considered an unique industrial product in some respects: it has several functions (to contain, to protect, to inform, to have products recognized…), so that its technical characteristics have to be designed on purpose for every single kind of contents.

Packaging is also a design object that has to satisfy the advertisement needs of the product and its brand, and so playing a strategic role in the product’s life.

This course aims to mould professionals that, at the end of the course, will be able to easily develop any kind of project in packaging design, and relate themselves to the different structures and figures of the producing chain of the “packaging product” (companies, material suppliers, distributor).

The course contemplates:

• The acquisition of an historical-critical knowledge of packaging;
• The examination of the role of packaging in the contemporary business communication;
• the acquisition of a technical knowledge of different materials (plastic, glass, metal, paper) and their productive processes;
• the study of regulations concerning packaging;

Projects

This course envisages three projects that will be developed in collaboration with enterprises from the industry and world renowned teachers.
Their role lies in the commissioning of projects and as councillors offering know-how and technical support. Trips to production sites will be organized.

The 3 projects will be: Plastic and Cosmetic Packaging, Paper Packaging, Glass and FoodPackaging.

Skills

Technologies and materials of packaging
Working of paper, metals, plastic and their characteristics, Printing and pre-printing Logistics, Health and Safety, the laws, labels, logistic,environment
Packaging in communication strategies
Marketing, Brand communication, Semiotic

Packaging as culture
The world of Packaging, History of Packaging.
Methodological and technical instruments for packaging design
3D Design/Packaging approach, 2D Design approach, C.M.F. (Colour - Material and Finishing), Sketches, Model Making. Software: Rhinoceros, 3D Studio, Photoshop, Flash.