Industrial Design for Sport - Extreme Design (Turin)

This master trains designers particularly able to interpret and turn sportsmen’s needs into product.
Particular attention will be paid to extreme sports, deemed as the utmost expression of man’s challenge to Nature.

The students will be introduced to “the World of the extreme”, to understand the reasons (challenge, search for their performance limits) and the rules (ethics, ecology, respect for Nature).
The Master will develop 3 projects which, from the experimental and creative exploration, will reach the tangibility of operating models. The first project will deal with the making of concept produced for the practise of new extreme sports; while the second and third project will be strictly tied, because one is the commercial evolution of the other. The class will have to design useful equipment to practise consolidated extreme sport activities which will be aimed to produce testable prototypes. Among these, a proposal will be identified and transformed into an instrument for the sport for large scale production.
This approach will turn the classroom into a research lab on extreme sport, where each student will be free to express his creativity and simultaneously will not neglect the project bindings and the attention to the reference market.

During this course, students will also study some technical subjects such as planning methods, industrial product technology planning, ergonomics, production technologies, composition of materials, representation techniques, models, the main softwares used.
Through a professional simulation, students will acquire not only specific competencies but also the capacity to manage all the project criticalities, from the working team interaction, to the management of external providers, from the budget bindings to the delivery times.

Internship is guaranteed for all students.