Industrial Design (Milan)

This course focuses on the development of several design projects in close collaboration with market leading companies, and thus offers the possibility of carrying out research using the strategic and technical knowledge embedded within these companies.
With increasing competitiveness in today’s global market, the functions of Design, Marketing, Engineering and Communication are collaborating on a strategic level with more and more frequency. Designers must must be able to collaborate with these departments, whether it is helping to define a product line strategy or reposition a brand with Marketing or to help to develop a functional product specification with the Engineering Department.
This course allows students to acquire the necessary knowledge for market analysis, designing and implementing research on customer needs and consumer behaviour; scenario building and finally to develop and communicate their own design projects with particular emphasis on the specific values which could determine its success.

Projects

This course envisages three projects that will be developed in collaboration with enterprises from the industry and world renowned teachers.
Their role lies in the commissioning of projects and as councillors offering know-how and technical support. Trips to production sites will be organized.

The 3 projects will be:
• Consumer product,
• Furniture,
• High-tech

The Project will have the following phases:
1st phase: kick off, project brief and company presentation - market research and evaluation
2nd phase: brainstorming, concept generation, innovation opportunities
3rd phase: concept refinement, review, redirect
4th phase: scenario building, user sequence
5th phase: project finalisation, presentation preparation, final meeting with company team

Skills

Our ‘skills’ classes are provided to help students understand the basic tools of the industrial design profession and to allow the students a vehicle to visualize and communicate their various projects.
Italian Design System, Technology, Trends, Innovative Material, Modelling techniques, Sketching and Rendering.
Software: Rhinoceros, 3D Studio, Photoshop, Flash